The Morningstar Investment Conference is Morningstar’s flagship event. My design partner and I created the theme, style guide, and the 360º promotional campaign.
My work process reform halved promotional asset delivery time
Rapid A/B tests doubled email engagement
I discovered an owned media gap and filled it by writing and producing audio ads for Morningstar’s in-house podcasts, adding hundreds of thousands of impressions with $0 in media spend
I innovated internal message testing using low-spend buys to see what got traction, then used the most effective messages in higher-effort executions
